The channels Facebook, Instagram, and Twitter would be beneficial for Mountwood in the future. They can use these channels in a variety of influential ways.
Facebook is already heavily used by Mountwood so it is great to improve upon. Beyond this, users can see what events are currently being held, like posts, and comment on them. This can give Mountwood a base amount of people to work around in regards to what people like and do not like at their park as people like, share, and comment on posts. Also, people can send in messages to the platform that can be answered without clogging up the phone lines.
|Several ways to interact with followers||Some demographics pushed away from this platform|
|Easily share events and updates||Posts can be inconsistent with amount of ratings/view|
|Key demographics on this platform|
|Respond to private messages|
Currently, Mountwood does not use Instagram actively. However, if implemented, Instagram could boost their Social Media outlook exponentially. Mountwood’s users already are sharing images on Facebook and on Instagram using their name, and if they would share the images that their users create, the results would be a great curated page. Beyond this, creating photo events, games, and contests could do well for Mountwood.
|User base already creating content||Without anything else, the account could become just a collage of pictures with no target.|
|Mountwood Park is easy to take pictures of (“photo bait”).||Needs to be curated.|
|Easily spread Mountwood throughout Instagram through hashtags with great images.|
|Contests could be created to further drive user submissions|
Mountwood does not actively use Twitter currently, but if its activities were promoted on the platform, new demographics as well as current could be influenced. The platform’s ability to tweet short statements would be great for sending out event information with a link for more information on a different platform. Posting regularly about parts of the park that people can check out along with images could cause greater influence. Also, hashtags will allow people to easily search and share what Mountwood wants their followers to share, even if it is simply #Mountwood.
|Posts could be utilized for events or building hype for the park.||Current demographic may not be heavily prevalent on this platform. 18-29 is the heaviest on this platform. Mountwood’s demographic is 25-34.|
|Hashtags will make it easier for users to find Mountwood.||Character limit can make it difficult for some posts.|
|Interact with users through re-tweets or comments.|
|Photos can be used to also drive engagement to Mountwood’s Twitter.|
|May bring in a new demographic.|
Analyzing a competitor, Harpers Ferry National Historical Park, Mountwood should emulate some of the practices on their Twitter. Currently, Harpers Ferry’s Twitter mostly posts images of the park as well as updates on anything happening at the park. This is exactly a set up that would be viable for Mountwood.